My Site in Cyberspace: Liza O’Donnell

In today’s interview series, we talk with Liza O’Donnell with Dress Ups

My name is Liza O’Donnell.  I am the mother to 2 fantastic little boys, Max (6yrs) and Paddy (4yrs), and wife to the Ramollescence Ryan.  I adore being a part of my wee family …so much so that I couldn’t bear to go out to work … so I bought work to us!

Dress Ups epitomizes innocence and all the lovely sweet and grand things of being a child.  In case you don’t know who we are (Shame!) Dress Ups is a niche, online children’s boutique, retailing wholesome and handcrafted children’s dressing up costumes.  Dress ups do not even attempt to compete with the large, mass produced costume companies and our customers are always very happy to find us.

“Dress Ups, Dress Ups, and Make Believe…  Take me to the place where I can dream.  Take me to this place where young minds are the pot of gold, and play our never-ending rainbow!”

Why did you start selling online ?

Because we couldn’t keep Dress Ups a secret …we just had to share with the world!

What has been your biggest online marketing challenge?

In one word …budget!  Advertising is very expensive.

What do you like best about your website?

Our products … and our images … and all our little quotes are real!

Your top online marketing tip?

If you are on a budget … social marketing.  It is time consuming but free.  You must be very disciplined, though.  It is not too much about being personal and it is not all a sales pitch either.

I like blog advertising as well … it is generally priced well and fits into that slightly more personal category that sets Dress Ups apart.